OUR FOUNDER’S STORY:
JARED’S STORY
OUR FOUNDER’S STORY:
JARED’S STORY
HOW IT STARTED
Here's me at 2 years old, hanging out on the front counter of my parent's fitness store when it first opened.
SOMETIME IN BETWEEN
I started competing in bodybuilding shows when I was 20. Then I started training my own athletes and won the "Trainer of the Year" award in 2015.
HOW IT'S GOING
What started with creating the perfect protein powder has now turned into a brand with over 20 different products and multiple flavors.
Creating supplements and helping others reach their fitness goals has always been my calling.
From the moment I was born, it’s like I was destined to be a part of this industry and every experience was preparing me for it.
Growing up in my parents' fitness store, surrounded by my family’s passion for fitness, weights, bodybuilding magazines, and the chatter of customers seeking advice… I knew that this was the path I was meant to follow for the rest of my life.
Early on, my passion for fitness skyrocketed. I read bodybuilding magazines and watched movies like Pumping Iron and The Battle for the Olympia. My parents would even take me to their fitness trade shows where I got to meet some of my idols from the magazines.
Creating supplements and helping others reach their fitness goals has always been my calling.
From the moment I was born, it’s like I was destined to be a part of this industry and every experience was preparing me for it.
Growing up in my parents' fitness store, surrounded by my family’s passion for fitness, weights, bodybuilding magazines, and the chatter of customers seeking advice… I knew that this was the path I was meant to follow for the rest of my life.
Early on, my passion for fitness skyrocketed. I read bodybuilding magazines and watched movies like Pumping Iron and The Battle for the Olympia. My parents would even take me to their fitness trade shows where I got to meet some of my idols from the magazines.
I started counting macros in middle school, though I didn’t know that’s what it was called at the time.
I was just trying to hit my daily protein goals so I could optimize my workouts and build muscle.
No doubt all of that inspired my dreams of being a bodybuilder, and to look like one of the guys that I idolized.
That’s not the typical lifestyle for a middle schooler, but my lifestyle wasn’t very typical.
I started counting macros in middle school, though I didn’t know that’s what it was called at the time.
I was just trying to hit my daily protein goals so I could optimize my workouts and build muscle.
No doubt all of that inspired my dreams of being a bodybuilder, and to look like one of the guys that I idolized.
That’s not the typical lifestyle for a middle schooler, but my lifestyle wasn’t very typical.
That’s because I grew up in the back room of my parent’s fitness store.
It was me, my two brothers, a couple bean bags, and a Super Nintendo to play while my parents were helping customers.
In college, I hired my first bodybuilding coach and paid him $2000 to teach me everything he knew. He helped me transform my diet, training, and ultimately the way I looked. I did my first bodybuilding show when I was 20 - the Rocky Mountain Classic in Denver, and I was hooked.
I lived and breathed bodybuilding, fitness, and supplements. I went back to work for my parents at their supplement stores, which gave me the unique ability to try as many different supplements as I wanted.
It also gave me the time and access to dive deeply into the research on different supplement ingredients, to chat with customers, give them fitness advice, and to absorb as much information as possible.
Through this I discovered which products worked best and why, what was actually important to my customers, how to help them find the products that would work for them, and which products to avoid because they're dangerous or don't live up to the purity standards we believe in.
In college, I hired my first bodybuilding coach and paid him $2000 to teach me everything he knew.
He helped me transform my diet, training, and ultimately the way I looked. I did my first bodybuilding show when I was 20 - the Rocky Mountain Classic in Denver, and I was hooked.
I lived and breathed bodybuilding, fitness, and supplements.
I went back to work for my parents at their supplement stores, which gave me the unique ability to try as many different supplements as I wanted.
It also gave me the time and access to dive deeply into the research on different supplement ingredients, to chat with customers, give them fitness advice, and to absorb as much information as possible.
Through this, I discovered which products worked best and why, what was actually important to my customers, how to help them find the products that would work for them, and which products to avoid because they're dangerous or don't live up to the purity standards we believe in.
By the time I was 24, I had started my own online coaching team of bodybuilding competitors: 316FIT.
This allowed me to help thousands of people transform their lives.
In 2015, I won “Trainer of the Year” for Kansas, Missouri, and Arkansas for the NPC Bodybuilding Organization.
Along with my diet and training recommendations to my clients, I recommended supplements they should use.
While there were some good products out there, no single brand stood out as having everything I was looking for.
I had to pick and choose between companies and add different products together to get what I was looking for.
What I wanted to recommend to my clients were the best supplements, the ones that would help them get even better results.
More specifically, I wanted a brand that I could trust completely with high-quality formulations, fully dosed ingredients, and actually tasted good.
I wanted supplements that could
help anybody from the busy mom to the dedicated bodybuilder, that tasted so good that anybody would happily use them.
Since that brand didn't exist, I created it myself.
Because of all of my family's connections and support, I was actually able to bring this mission into reality. Most importantly, I knew what obstacles to look out for.
My family knew all the problems in the supplement industry, the recalls, the spiked formulas, and issues like underdosed formulas.
They knew what we needed to avoid if we wanted to set ourselves apart as the gold standard.
So that's what we did.
I knew that creating a trustworthy supplement brand was not only important for my clients, but also for my family and our legacy.
My passion for fitness, combined with my family's passion for quality supplements, pushed me to go above and beyond to create the best possible supplement company, one that my family and I could be proud of.
Not only did I want to create something that people could trust, I wanted to create an amazing legacy we could pass down through the generations - starting with my three boys.
With the full support of my family's supplement stores, we were determined to make it happen.
