Every now and then I get a comment on our facebook advertising telling me how to change my products.
And it used to bother me. It hit me in my feels.
I want everyone to love my products and to want to use them. I put my heart and soul into each one, and I love them (almost) as much as I love my own children.
But the truth is, I don't care about their opinions anymore.
My products aren't made for everyone. Because some people are cheap - and want cheap products.
But I don't put cheap ingredients in my products, just like I'm not feeding my children pop tarts for breakfast (most of the time).
Some would like me to change my sweeteners to use something like stevia or monk fruit... but I'll be frank - those sweeteners taste like shit... and they're focusing on micro-details that are unimportant to me.
I want my products to taste so good you look forward to drinking them, because that makes your routine so much easier. If your supplement tastes "okay", you'll be less excited about using them. You'll skip them more often than not... And you'll eventually find a different supplement that does taste good.
The truth is, some people just have bad taste. They don't like pineapple on their pizza, and some people don't even like a big fat juicy cheeseburger or a delicious steak.
Those aren't my people (but I'll forgive you for the pineapple if you're not a fan - we can't all be perfect. You should try it with pepperoni and jalapenos though - a small taste of heaven in each slice).
If that means I lose out on a customer here and there, so be it. I'm sticking to my guns - great quality products, great tasting products, and great customer service. It's what my company was built on.
What I want you to take away from this email is that it's okay for you to have your own tastes, your own preferences, and your own goals.
Some people want to be bodybuilders like I used to be. Some just want to lose weight. Others want to rule the world and everyone in it.
Your goals should be unique to you, because you're unique. It's okay not to be like everyone else or chase what everyone else is chasing. It's your life, and you get to choose how to live it.
In the end, we all only have 24 hours per day.
If you want to grab some of my incredibly high quality and great-tasting supplements - now is the time.
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